The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell ...
[PDF.ei91] Astonishing Legends Summary: The Art of Woo: Review and Analysis of Shell and Moussa's Book Rating: 4.63 (457 Votes)
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