||0 of 0 people found the following review helpful.| Excellent book that clearly articulates the methodologies to capture customer ...|By Stuart|Excellent book that clearly articulates the methodologies to capture customer needs, synthesis them into insights and allow the team to create more innovative solutions.|0 of 0 people found the following review helpful.| Important and timely|By|||'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be tru
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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You can specify the type of files you want, for your gadget.Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin, F. Lemke, U. Koners. A good, fresh read, highly recommended.
