||1 of 1 people found the following review helpful.| Five Stars|By Insu Park|A great textbook or reference book for the Stat methods in not only CRM but also Marketing Models. Appreciate, Dr. Kumar and Dr. Petersen.|3 of 3 people found the following review helpful.| The Ultimate Quantitative CRM Guide|By ServantofGod|Whilst most CRM books speak of ideologies and people factor, t|||“Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.” (Zentralblatt MATH, 1 May 2013) | | | Statistical Methods in Customer Relationship Management Rating: 4.84 (512 Votes)
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