||1 of 2 people found the following review helpful.| Don’t buy it.|By Rashed Khan|The book mentions on various concepts but it does not clearly articulate any. Also, the book does not have a single example on how or why we should be using a variable in a model.
Whilst the book has catchy name, unfortunately it was a terrible purchase.||"This is an excellent presentation of forecasting, specifically as it applies to new product development. Ken Kahn clearly explains the linkage between forecasting techniques and the overall NPD process - a unique and important contribution. The conceptual ov
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II include...
[PDF.kq35] New Product Forecasting: An Applied Approach Rating: 4.68 (588 Votes)
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You can specify the type of files you want, for your gadget.New Product Forecasting: An Applied Approach | Kenneth B. Kahn. I really enjoyed this book and have already told so many people about it!
