||1 of 1 people found the following review helpful.| A Must for Wine professionals|By TaBou|Pierre Mora has written many books and cases on wine and I have been waiting for this new one as it covers many issues related to the sector. And the book did not disappoint! It is easily written and contains extremely interesting cases which my students will certainly love! The cases push you to think through and analyze the different so|From the Back Cover|This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it prese
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine worl...
[PDF.oh52] Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals) Rating: 4.77 (492 Votes)
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You easily download any file type for your gadget.Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals) | Pierre Mora. A good, fresh read, highly recommended.
