||2 of 3 people found the following review helpful.| A memorable schema for how people approach decisions|By Bruce_in_LA|I enjoyed reading this a year ago, and recently bought a copy as a gift. I remembered it as a "light" read, but it's really fairly long. The authors give you a memorable perspective on how there are completely different ways of viewing decisions - appeal to consensus; appeal to facts; appeal to authority, et|||"Must reading."--Victor Leo, Ford Executive Development Center||"An important book."--Neil Postman, New York University|||About the Author||Ian I. Mitroff is Harold Quinton Distinguishe
Global markets, Japanese competition, the service economy, the sophisticated consumer--American business today faces challenges undreamed of just a few decades ago, and traditional approaches to corporate problems are becoming increasingly less effective. And yet, as the authors of TheUnbounded Mind point out, MBA programs still preach--and thousands of American firms hold sacred--an antiquated system of business thinking that is wholly inadequate to ...
[PDF.cu54] The Unbounded Mind: Breaking the Chains of Traditional Business Thinking Rating: 4.61 (646 Votes)
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