||About the Author||Joe F. Hair is a professor of business administration at Coles College, Kennesaw State University, USA. |Mary Celsi is a professor of marketing at California State University, USA. |Arthur Money is a professor at Henley Management Colleg
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of onlin...
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