||0 of 0 people found the following review helpful.| If PR is For You, Then This Book Is Too|By Brian D|Austin & Pinkleton (2015) shed light on various topics of PR in the professional world. Everything from the importance of credibility to oral presentations are featured. The book informed current knowledge of the profession.|About the Author||Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University. |Bruce E. Pinkleton is Professor and Associate Director of the
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
[PDF.yq11] Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) Rating: 4.98 (434 Votes)
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