(Download pdf) Summary: The Change Function: Review and Analysis of Coburn's Book






 | #2658947 in eBooks |  2014-10-28 |  2014-10-28 | File Name: B00PBK5MW0

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The must-read summary of Pip Coburn's book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn".

This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its developers are supplier-centric or user-centric. In his bo...


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