||About the Author|Pernille Eskerod is Professor within Project Management at Department of Leadership and Corporate Strategy, University of Southern Denmark. She has undertaken research within project management for more than 20 years. She has published a large
Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And in the end, it is the stakeholders that evaluate whether they find that the project is a success.
To manage stakeholders effectively, you need to know your stakeholders, their beh...
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