||3 of 3 people found the following review helpful.| I highly recommend this book for those who want to be in ...|By J. C.|This book reveals surprising secrets behind Ikea's success. They buy lumber from China, which comes across the border illegally from Russia! They want you to fill up your "Ingvar" bag with items you don't need. The maze used to have no exits or shortcuts and it was so crowded people were fainting. I highly r||'Stung.' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel onl
How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the world's richest men, the company is renowned for its secrecy. How did the company transform itself from one rural Swedish store to a global behemoth with a turnover of $30 billion and 700 million visitors a year? In this candid analysis, former IKEA top director Johan Stenebo writes for the first time about the corporation's ruthless rise to the top....
[PDF.vm20] The Truth about IKEA: The Secret Success of the World's most Popular Furniture Brand Rating: 3.69 (443 Votes)
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You can specify the type of files you want, for your device.The Truth about IKEA: The Secret Success of the World's most Popular Furniture Brand | Johan Stenebo. I was recommended this book by a dear friend of mine.
