||0 of 0 people found the following review helpful.| Great Book!|By Liz|This is one of the best books I've read in terms of understanding how the mind functions and its application to marketing. I listened to it on Audiobooks first and then ordered it to highlight certain parts.|7 of 7 people found the following review helpful.| “I’ve learned that people will forget what you said...but th||“Understanding effective persuasion is foundational for anyone interested in the field of marketing and communications. The reason is beautifully explained, and exemplified in 7 Secrets of Persuasion. Jim helps us understand what’s primal a
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Pers...
[PDF.sf43] 7 Secrets of Persuasion Rating: 4.86 (421 Votes)
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