|||An excellent account of the current state of the art and makes an important contribution to the theoretical and methodological development of the area as a whole' - Journal of Marketing Management |This book addresses the particular characterist
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.
A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether managem...
[PDF.yc91] International and Cross-Cultural Management Research (SAGE series in Management Research) Rating: 4.64 (725 Votes)
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You can specify the type of files you want, for your gadget.International and Cross-Cultural Management Research (SAGE series in Management Research) | Jean-Claude Usunier. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
