(Download) The 1% Windfall: How Successful Companies Use Price to Profit and Grow






 | #415865 in eBooks |  2010-02-27 |  2010-03-16 | File Name: B003A7I2KK

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.

The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, th...


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