||1 of 1 people found the following review helpful.| A MUST READ|By Andre Durand|Good to Great, Multipliers, Great by Choice, Innovators Dilema. These books have all been staples of my entreprenurial career for a decade. But I was still missing something, especially as the stakes got bigger, and the market more competitively mature. We were 90% through our annual strategic planning process when I came across the Marketing Playbo|From Publishers Weekly|This engaging primer contends that all marketing campaigns can be boiled down to five basic strategies, a typology distilled from the authors’ experience as marketing executives at Microsoft and as venture capitalists. The "plays,"
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?
During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As v...
[PDF.od17] The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market Rating: 4.68 (773 Votes)
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You can specify the type of files you want, for your gadget.The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market | John Zagula, Rich Tong. Just read it with an open mind because none of us really know.
