|||"As recently as 1990, international advertising was the province of a small club of multinational corporations. The world has changed, and today even your favorite neighborhood mom-and-pop store likely does international advertising, thanks to the Internet. W
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.
This book is designed to fill this need for s...
[PDF.ox40] The Global Advertising Regulation Handbook Rating: 3.70 (773 Votes)
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