||0 of 0 people found the following review helpful.| Good overview that puts "jobs to be done" idea in a 360 degree view of product and customer|By Bruce_in_LA|This is a good book on the topic. It is quite broad so it some ways, it is a review of key ideas in marketing and product development. For decades we have heard, "The customer does not go to Home Depot because he needs a drill, but because he needs a hole." Good point.||
"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword s
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. Th...
[PDF.yo56] Jobs to Be Done: A Roadmap for Customer-Centered Innovation Rating: 3.60 (554 Votes)
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You easily download any file type for your gadget.Jobs to Be Done: A Roadmap for Customer-Centered Innovation | Stephen Wunker, Jessica Wattman, David Farber. Which are the reasons I like to read books. Great story by a great author.
