||From the Back Cover||This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and r
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawe...
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You easily download any file type for your gadget.Multinational Management: A Casebook on Asia’s Global Market Leaders | From Springer.Not only was the story interesting, engaging and relatable, it also teaches lessons.
