||0 of 0 people found the following review helpful.| Good|By DarrenIngram_dot_com|This is an essential, at-a-glance reference to current law and regulations affecting marketing and advertising activities in the United Kingdom. Even if you don’t necessarily have operations in that country, the book can arguably still give you a lot of good intelligence to consider possible problems that may be relevant elsewhere.
About the Author||Richard Lindsay is Legal Director for the Institute of Practitioners in Advertising (IPA), a professional body of practitioners in advertising and marketing communications based in the UK.
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketin...
[PDF.sx79] Ad Law: The Essential Guide to Advertising Law and Regulation Rating: 3.62 (694 Votes)
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You easily download any file type for your device.Ad Law: The Essential Guide to Advertising Law and Regulation | From Kogan Page. A good, fresh read, highly recommended.
