[E-BOOK] Dictionary of Marketing Terms (Barron's Business Guides)






 | #1530528 in eBooks |  1994-03-31 |  1994-03-31 | File Name: B001XCW5BQ


||4 of 4 people found the following review helpful.| No different from older version|By Eddie T.|This book is a no-thrills marketing terminology book, mostly basics with higher-end marketing terminology and practices. However the book falls short in the internet side. It does list terms like Search Engine and Google but this book is just a reprint of the older book which I already own with a few minor adjustments. No need to buy

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others se...


[PDF.vq64]  Dictionary of Marketing Terms (Barron's Business Guides)
Rating: 3.60 (589 Votes)

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