||0 of 0 people found the following review helpful.| it was a good buy.|By Godfrey Ogbo|Against my expectations, the three-volume text has library stamps on the inside and the edges. Apart from that, it was a good buy.|From Booklist|*Starred * This comprehensive reference source takes a broad look at the advertising industry. Its focus is primarily historical because, as the editors point out, "much of advertising's past remai
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The"Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influentia...
[PDF.gp04] The Advertising Age Encyclopedia of Advertising Rating: 4.99 (415 Votes)
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You easily download any file type for your device.The Advertising Age Encyclopedia of Advertising | John McDonough, Karen Egolf. A good, fresh read, highly recommended.
