[Get free] Gérer les rumeurs, ragots et autres bruits: Comment réagir face aux rumeurs (Communication) (French Edition)






 | #3737463 in eBooks |  2014-09-03 |  2014-09-03 | File Name: B00NA9FP3K

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Comment retourner le buzz à son avantage ?

Beaucoup d'organisations doivent gérer, un jour ou l'autre, des rumeurs, ragots, légendes urbaines, spams, scams ou autres bruits. Ces phénomènes ont des conséquences les plus souvent négatives : instauration d'un climat de méfiance, réduction de la motivation et de la productivité du personnel, déstabilisation de la hiérarchie...


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