||1 of 1 people found the following review helpful.| A great read for anyone interested in Marketing|By Cheryl Kulas|It will really bring back memories of the most outrageous, goofy, and seemingly good products that flopped for reasons you will only now know. Its a bit tangential and choppy, but because of this, its very easy to pick up and read for short periods until finished. When you are finished you will understand how Ma|.com |What Were They Thinking?, by 30-year marketing industry veteran Robert McMath and journalist Thom Forbes, clearly spells out its cautionary contents in its subtitle: Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Id
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top ...
[PDF.ir20] What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped Rating: 3.63 (572 Votes)
What Were They Thinking?: Robert McMath epub What Were They Thinking?: Robert McMath pdf What Were They Thinking?: Robert McMath pdf download What Were They Thinking?: Robert McMath summary What Were They Thinking?: Robert McMath textbooks What Were They Thinking?: Robert McMath Free
You can specify the type of files you want, for your device.What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped | Robert McMath. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
