||||Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breakin
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of c...
[PDF.ak63] Qualitative Methods in Business Research: A Practical Guide to Social Research (Introducing Qualitative Methods series) Rating: 3.95 (554 Votes)
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