||24 of 24 people found the following review helpful.| Write well and prosper with this kick-brain book!|By Author of HeartBreak For Hire|I found ways to sharpen my writing focus on literally every page. A must for any communicator, whether a professional or just a recipe blogger. I read the sample on my Kindle and knew I'd have to order it in hardcover, because I'd be highlighting, underlining and writing in the margins. And, y|From the Back Cover||“If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.”|―Guy Kawasaki, bestselling author of Enchantment| |“Carmen Simon has bro
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and...
[PDF.ow01] Impossible to Ignore: Creating Memorable Content to Influence Decisions: Creating Memorable Content to Influence Decisions (Business Books) Rating: 3.62 (794 Votes)
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