||0 of 0 people found the following review helpful.| Book betrays cover|By Customer|(Full disclosure: I had the privilege of being taught by the author in a mini-MBA course.) The title and the packaging are clearly better suited for a seminar you bought watching a 2AM infomercial, because AMERICA! or something. But the plain truth is that this is a great book. It will, if nothing else, demonstrate the rigor involved with develo|||"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really pointed and impactful marketing plans." - Philip Kotler, S.C. Joh
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.
Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple,...
[PDF.ow74] Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth Rating: 4.60 (764 Votes)
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You can specify the type of files you want, for your device.Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth | T. Calkins. Which are the reasons I like to read books. Great story by a great author.
